FAM TRIP NAVARRA REGION & BASQUE COUNTRY 2027
Taste, Explore & Connect with the Kingdom of Navarre and San Sebastián
16–19 February 2027 | Pamplona · Navarre · Northern Spain
Discover a destination where gastronomy, wine, heritage and active experiences come together.
This exclusive FAM Trip is designed for tour operators looking to experience first-hand the authentic character of Navarre and discover new, marketable experiences for their clients.
TUESDAY, 16 FEBRUARY · WELCOME TO PAMPLONA
Arrival in Pamplona and check-in at Gran Hotel La Perla, a historic landmark in the heart of the city.
A first stroll through Pamplona’s historic centre introduces participants to the city’s medieval heritage, its ancient walls and its connection with the Way of St James.
An introduction to Navarre through its exceptional local produce, traditional flavours and contemporary cuisine.
WEDNESDAY, 17 FEBRUARY · RIBERA, BARDENAS & ACTIVE EXPERIENCES
Travel south to Tudela, the gastronomic heartland of Navarre’s Ribera. Discover its historic centre and experience the region’s celebrated winter vegetables through a visit to a local vegetable garden and an exclusive culinary experience.
In the afternoon, venture into the extraordinary landscapes of Bardenas Reales, a UNESCO Biosphere Reserve.
Alongside a guided 4×4 exploration, enjoy an interpretive hiking experience through this spectacular semi-desert landscape, discovering its geology, wildlife and unique scenery.
Return to Pamplona for an evening of Navarrese gastronomy.
THURSDAY, 18 FEBRUARY · CYCLING, THE CAMINO & MEDIEVAL HERITAGE
Follow the historic Way of St James by e-bike/BTT, cycling through the landscapes and rural villages of Navarre along a carefully selected section of this legendary pilgrimage route.
Discover Puente la Reina, one of the Camino’s most emblematic towns, where history, architecture and pilgrimage traditions meet.
Continue to Olite, the medieval jewel of Navarre, for a guided visit to its spectacular Royal Palace and historic quarter.
The day concludes with a wine experience at a Navarrese winery, combining local terroir, heritage and hospitality.
FRIDAY, 19 FEBRUARY · MEET NAVARTUR B2B
Connect with Navarre and Northern Spain’s tourism industry during the MEET NAVARTUR B2B Workshop, creating new business opportunities and discovering products ready to be incorporated into international programmes.
Travel to San Sebastián for a taste of its elegant Belle Époque architecture, historic Old Town and renowned culinary culture, culminating in an authentic Basque gastronomic society experience.